Victoria Rollison believes a fearful electorate in an uncertain economic world will help Julia Gillard win the next election.
JULIA GILLARD is going to win the next election.
There, I’ve said it. I figure someone may as well make this call, since every journalist in Australia already has the election won by Tony Abbott. But I’m not just saying this because I think the labour movement could do with some optimism. I really believe it. And this is why: Abbott is offering a highly uncertain future for Australians, and uncertainty is our biggest fear.
Last week, I read Laura Tingle’s Quarterly Essay: Great Expectations: Government, Entitlement and an Angry Nation. Tingle puts together a very good argument. In a nutshell, she suggests that Australians are happy to live in a free market economy, but we only want the upside of this market and expect government to protect us from the downsides.
Tingle’s theory is that we were convinced of the benefits of globalisation and reduced Government regulation by Hawke and Keating, and once we got over our initial misgivings, we embraced the idea that the market can solve any problem. Throughout the nineties, our free market appeared to be going swimmingly — house prices were rising, incomes were going up and Australian exports helped to grow our GDP each year, making our lucky country even luckier. Tingle argues that throughout John Howard’s era, Australians came to expect to have it all — the benefits of the market and Government handouts for everyone (not just those in need) to encourage us to buy houses, have babies, send our children to private schools and to buy private health insurance.
As McMansions blossomed throughout our outer suburbs, the historic Australian identity of ‘mateship’ and a ‘fair go’ was replaced with a new identity. Unfortunately, this new identity was not born from a collective struggle to improve our circumstances. Howard had encouraged people to believe that their individual freedoms – variously subsidised as above by his government – provided their prosperity, at the same time arguing that government does nothing but drain this wealth that middle class people have worked so hard to build. Government spending was no longer seen as a way to improve the circumstances of our whole society, it was now seen as a way to improve an individual voters circumstances — me, me, me! Our new identity is one of selfishness and short term opportunism. A large proportion of Australians believe that they are entitled to an ever improving standard of living, without them ever having to make a single sacrifice in their life. Government policy is judged on the premise of ‘what’s in it for me’ — not on the collective benefits to our nation.
You see this attitude in all policy debates, especially asylum seekers (they came here ‘illegally’ so we have no responsibility to look after them), the carbon tax (climate change isn’t going to affect me in the short term so why should I help pay to fix the problem? It’s much cheaper for me to deny the problem exists) and education and health spending (I can afford private health insurance/private school fees, so why do I care how crappy our hospitals and public schools are).
This new free market toy we were given to play with turned many Australians into self-obsessed, whiny, mean and angry people. Just look at how we react to losing swimming races at the London Olympics. It’s a sad state of affairs — but it gets worse. The comfort that this generation of self-entitled Australians felt with their rising standards of living was suddenly fractured by the Global Financial Crisis. Although many Australians still deny that this crisis happened (since it didn’t affect them, it obviously doesn’t exist), for most, the free market suddenly didn’t seem like such a safe place to be. Superannuation funds disintegrated in stock market crashes, the market for credit dried up and house prices declined. It was clear that our international free market was broken — so this was when our society’s irrationality really kicked in. Rather than see the limitations of the market, most of us blamed the Government. This wasn’t just us either — it was most of the Western World. Many of us had already worked out that markets don’t solve social problems, but it came as quite a shock to most people that markets are pretty crappy at solving economic problems too. Kevin Rudd’s Labor Government, to their credit, took quick and clever action to reduce the effects of the GFC on Australians. Rather than being grateful for this, Rudd was suddenly accused of ‘wasting’ our tax dollars.
So, let’s get back to Gillard and the next election. The Australian people have a sense of entitlement, but are now also trying to maintain this attitude in a scary and unstable free market. This makes for a very fearful electorate. We want to see our standards of living on an upward trajectory, we want Government services, a good public health and education system and we want the uncertainty of Climate Change to go away. We want a National Broadband Network — but only if it doesn’t cost us anything. We want our government to solve all the problems in our society, many that come with free markets, yet we want a surplus budget and we want to pay the smallest amount of tax possible.
What can Tony Abbott offer this community?
His negativity might be entertaining whilst in opposition (and the media sure love it). But as we get nearer to the next election and people have to start picturing him as their next Prime Minister, they will see a leader who offers only uncertainty. Will he or won’t he scrap the NBN and the Carbon Tax? Will he introduce another version of Work Choices? How will he fund his election promises? If he says no to everything, will I miss out on public services that I have come to rely on? Perhaps Abbott really is a policy flake, since he never offers his own policies, just criticises the government. If we’re doing well now, might this change if Abbott is elected?
To win an election, you need to understand the motivations of swing voters, not just those who are rusted on Labor or Liberal. Tingle’s essay helped me to understand Australian swing voters. People are saying that Julia Gillard has lost, but if any of the above is true, perhaps they are all wrong.
(We will be publishing an article reading of Laura Tingle’s Quarterly Essay tomorrow. You can read more by Victoria Rollison on her blog victoriarollison.com. Also, follow Victoria on Twitter @Vic_Rollison. )

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16 Comments
Well said Victoria and I do fervently hope that you are correct, abbott as PM would be an unmitigated disaster for this country.Andrew Elder at Politically homeless has also been saying for quite some time that Gillard will win the next election.
The contest isn’t one-on-one. It’s not between Gillard and Abbott, Labor versus Liberal.
It’s Labor versus:
The Liberals +
News Limited +
Their ABC +
shock jocks +
commercial TV +
Vested Interests.
Sadly, Cuppa, you are right; the utterly outrageous treatment of Gillard by the organisations you list is something I’ve never seen in the last forty years, and it’s this which has produced the enormous disconnect between what is actually happening and what we are told is happening, day in and day out.
Australia is basically in very good shape economically; but we are supposed to believe these ranting organisations which turn anything good that happens into total disaster.
Fortunately for Australia Gillard is tough, sensible and seems unflappable.
The idea of Tony Abbott as Prime Minister, which we are told so often is a foregone conclusion, would make your hair stand on end. However, Victoria has set out clearly what more Australians will come to realise as the election nears.
You’ve nailed it in regards to the mentality of the electorate. Ever since Labour got into power federally I’ve found myself dressing people down on how they need to be thinking about society and not just themselves. I tend to get very frustrated and raise my voice for all around to hear, yet no-one ever says a word one way or the other, though there is no shortage of sheepish looks and navel gazing.
I wish I had your confidence in the next election result. Abbott has been courting the selfish interests of the electorate for short term gain, and it is most certainly his albatross, but the electorate seems very, very stupid, and foresight isn’t something I come across very often. Of course when it comes to hindsight…
Gillard is just Howard in drag.
What is wrong with you lazy people.
I believe you are correct Victoria and I think the same.
No-one really liked Howard, they perceived him as safe. The world hasn’t caved in under Rudd/Gillard so why would you take a chance on Abbott when Work ‘Choices’ did in the Coalition last time?
The day they announced that policy was the day they lost. And it;s Abbott’s baby.
And don’t forget these same echo chambers laughingly called ‘political reporters’ were all saying..”and when John Hewson takes over” etc etc blah blah.
Fairfax’s Hartcher was confidently predicting Howard would win and keep his seat in ’07.
Yes, yes Marilyn, the refugees and won’t we please think of the children.
The word you are looking for is apathy. What you also don’t seem to get is that you generate bucket-loads of it.
hahahhaha, I am wicked sometimes, like right now, I love your response Matt. I’ve also been waiting hopefully for the day that the “electorate” wake up to Tony Abbot, this may be a false dawn but I also feel a change in the air and believe (hopefully), that ultimately, people will not trust Abbott. Which then brings us to Malcom Turnbull?? Bit of a wildcard there I reckon.
And don’t forget Harold Wilson’s famous proclamation : “seven days is a long time in politics”.
If there is no dramatic change in the economy the electorate with it’s short term thinking may not want to rock the boat.
The refugee decision today was a master stroke (MaralynS is right..it’s a shocker and wrong)but it means they are clearing the decks of potential problems. Like Ruddgate, Ashby/Slipper/Thomson will be forgotten but could do the opposite and backfire badly on the Coalition.
The media’s problem is that is has joined the Coaliton in a group think that somehow the last election was not legitimate.
A very interesting and well-written analysis. Kudos to the author.
When Labor wins the next general election Independent Australia should definitely have a framed copy on its wall
I’d like to mention a couple of issues that IMO are also noteworthy in the context of the next Australian election.
The first is civil liberties. A lot of Australians care a lot about a free internet. The Rudd/Conroy double-act on the ridiculous and offensive ‘filter’ elicited some of the worst polls for Government policy online, with over 95% opposing. Gillard didn’t dump the policy before the August 1=2010 policy. The Coalition rejected it. It’s interesting that few commentators mention that issue. IMO it cost the ALP a crucial if small percentage of votes at the last election. Labor needs to affirm a commitment to a consorship-=free NBN (andinternet as a whole – and drop mad proposals like the latest ASIO power-grab for massive data retention – or risk being badly wrong-footed and wedged between the pushy “insiders” who seduce them into further shredding our freedoms and the ire of the great unwashed. The NBN is admired most by many of the same people who would dump Labor if the ALP is perceived (once again?) to be even more of a threat to our freedoms and privacy than the Coalition.
The second issue is the international context and the threat of a much more widespread war in the middle east. It’s a wildcard that could dramatically change the public mood in ways that are hard to predict.
Well said Victoria I agree Julia will win the next election.
Regardless what people think to vote for Abbott you would need rocks in the head.
Julia has done a mighty, mighty job in a minority Govt nothing but pure brilliance.
macster, she only had to stick to an agreed set of laws with the most friendly senate in history.
Now she is going to put the punish and murder refugees to the house and make it law, too bad about the victims of her disgusting reactionary racism.
“Now she is going to put the punish and murder refugees to the house and make it law, too bad about the victims of her disgusting reactionary racism.”
Dear MarilynS, apart from your comments having very little to do with the post they are also subjective alarmist tripe. The off shore processing that you are possibly refering to is designed to prevent people from making sea voyages that may kill them. It is not the view of the Government or the Opposistion that these off shore facilities be full to the brim with punished and murdered refugees. They are designed as to deter people from making an unsafe trip with the ultimate hope that they will remain empty and that those tempted will take the safe but longer route that the other 97% (or what ever the figure is)of refugees take. It would be great to hear your view on other issues as you are obviously passionate about the common good but your focus on refugees, pathological dislike of Julia Gillard and abusive communication style does not bless you with an abindance of credibility.
Kindest regards
So true Cuppa, Gillard has had to endure far more than any other PM in this countries history. The media are a bloody disgrace.
I do wish that you would stop hi-jacking every thread Marilyn, we all know too well your views on refugees but I wish just once in a while you would address the topic rather than indulging in yet another abusive rant.Ruby has summed up the situation very well.
Cuppa, you put it most succinctly. It is Labor against the world, including the Greens and the likes of Marilyn who simply can’t understand the mood of a general populace fed on an uninterrupted, decades long, dogwhistle blown by the Coalition, the radio scream jocks and most of the media, including “their ABC”.
Marilyn, when the Greens knocked back the Malaysian Solution I said at the time that the media and Abbott would force Labor to adopt something worse. Well, guess what, Marilyn, they did. At least with the Malaysian Solution the asylum seekers saved their money and would not be sent to the bird shit island, known as Nauru. Happy now?
I saw it coming, why did not the likes of you and the Greens? This is a country that has adopted the Hansonite Doctrine in most electorates, and the redneck vote very much decides elections. This is something you and the Greens don’t get.
Personally, I am not bothered by asylum seekers. I believe we should accept a hell of a lot more of them. But what really bothers me is a return to those awful Howard years in the guise of an unstable Abbott, and unthinking Greens delivering him to us.