The political narrative of radical conservatives uses linguistic programming to brainwash the populace, says Denise Allen — and it appears to be working.
My father used to say:
“If tell someone long enough that they are an idiot they will believe they are.”
(He was condemning those parents who spoke to their children in such a manner.)
You would have to have been living under a mushroom not to notice over the past two years the repetitive slogans and words such as “liar” and “lie” that Abbott et al have repeated ad nauseum in every single Question Time, Parliamentary debate, door stop, TV/radio interview and every press release.
Of course, it is quite deliberate.
But not only that, it is designed.
Conservative think tanks in America have been working on linguistic programming based on neuroscience for the past 40 years in order to “frame” specific wording into their political narrative — in order to brainwash you.
And, oh, how successful they have been.
Conservatives around the world are working off the same doctrine that they have devised over the years through their think tanks in USA such as the Heritage Foundation, the Olin Institute at Harvard and other institutions. These think tanks have been funded by wealthy right wing conservatives for many, many, years in order to set their agenda and so as to convince the people to vote for them, even if it is against their interests.
These extremely wealthy American conservative think tanks – the equivalent to Australia’s IPA (Institute of Public Affairs) – have also devised a political narrative that all conservatives are using around the world.
Abbott et al including their cheer squads MSM and shock jocks have consistently many times a day, every single day for the past two years called the PM a “liar”, that she “lied to the people of Australia” — and, in doing so, have effectively brainwashed thousands in the public into believing it.
You only have to look at the polls to see how effective their brainwashing has been.
You can be conned by them simply using a change of word.
For example, in order to get the public to vote for tax “cuts” for the wealthy, George W Bush changed one word. “Cuts” to “relief”. Tax relief. Which, with other ‘framing’ of their wording, convinced the people that they were actually helping to “relieve” the wealthy of a terrible tax burden — for to be relief there must be an “affliction” and the person who takes it away is a hero.
Radical Conservatives around the world are also mimicking identical comments to their constituents.
I particularly noticed this when comments Abbott made in China were put to air and not long after comments Romney made in America on China were aired. They were almost identical! I couldn’t believe it and remarked on this on my Facebook page.
A former Labor MP replied that this is a doctrine the radcons (Radical Conservatives) around the world are following and directed me to a book written by George Lakoff — Don’t think of an Elephant: Know Your Values And Frame The Debate. This little book explains exactly what the Radical Conservatives of the world are doing and how they have manipulated the people into voting for them.
I downloaded this book via Google books for $6.00 and read all 140+ pages in one sitting. It helps when the weather is cold and wet and one is miserable with the flu! Plus it’s a great read and insight into how the people are being conned by Conservatives who claim to have the peoples best interests at heart but are actually brainwashing them with designed “framing” of words simply to get up their extreme right wing agenda.
When you read this little book you will clearly identify that what Lakoff is explaining is exactly what Abbott et al and his conservative shock jock followers are doing.
And it’s frightening.
For instance, recently on Twitter “tweets” appeared decrying Abbotts return to “Howards Golden Age”. Within minutes nearly every left wing Tweeter had, in condemning the slogan, repeated it — therefore subliminally reinforcing it. That’s exactly what they want you to do.
And, as Lakoff says, progressives have fallen for it hook line and sinker.
Think how many times you have repeated the words “Great Big New Tax” or “Stop the Boats” in tweets or Facebook posts, or in everyday discussion when criticising Abbott.
You are doing exactly what they want you to do.
The mainstream media are also complicit in this tactic. They know very well they don’t have to use right wing terminology, but every day journalists from all mediums, including the ABC, are repeating the right wing mantra — therefore reinforcing their agenda.
Prior to becoming aware of this book, I had thought about this often — even challenging journalists to change their wording from “PM backflips” to “PM compromises”. It’s all in the wording — and the journalists know exactly what they are doing,
If you repeat certain words and slogans over and over again, it eventually makes the language normal.
In deeply extreme religious groups around the world – like extremist Christians in the USA (e.g. Paul Ryan) and extreme Islamic fundamentalists – it is all but impossible to change those minds. They are deeply indoctrinated with beliefs they have come to believe as the absolute truth. This is has been done by those doing the indoctrination repeatedly reinforcing the right ‘framing’ of words.
This is what Abbott has done.
“You tell someone long enough that they are an idiot, they will believe it.”
You tell someone long enough that someone is a liar and they will also believe it.
Abbott’s agenda, since losing to Gillard in 2010, was always to try to bring down a sitting Government. He has tried it with the biggest fear campaigns in modern Australian politics. He has parodied his “father figure mentor” Howard, with his fear campaign against refugees. He has mouthed off every opportunity with his fear campaign on the carbon price.
Abbott, like his mentor before him, has divided the country with his constant mantras on refugees. And it has worked, to the point where the Labor Government had no alternative but to implement a refugee policy that, had they had power in both houses, they would never have done.
They tried their darndest to bring down the Government by pursuing Craig Thomson then Peter Slipper.
And when that didn’t work, they drag up events of 20 years ago (that didn’t happen) in order to further denigrate the PM in the eyes of the public.
But Abbott’s consistent parroting, scaremongering and blatant lying over these issues in order to bring down the Government so far haven’t worked. That’s why he said of the PM “she just wont lay down and die.”
Extreme ring wing ideologues need to divide a country. They need discord, shouting, vicious name-calling and put downs.
Recently, five Tory backbenchers launched an astonishing attack by branding Britons among “the worst idlers in the world”.
Mark my words, it will be part of their agenda to divide the country in order to get support to reduce social welfare in Britain, as they fully intend to do and would have done by now had they not been in a coalition with Liberal Democrats.
But we have woken up. Maybe slowly, but now we know that they will do anything to brainwash you.
I was gobsmacked by this book “Don’t think of an Elephant”
It put into words everything I have been thinking.
It is a valuable insight into the twisted, warped minds of radical conservatives around world and the lengths they will go to brainwash you into voting for them.
But we progressives can take back the public discourse.
Stop repeating their slogans and lies every time you tweet, Facebook, comment on a blog or open your mouth in every day discussion.
Challenge, as Lakoff suggests in his “How to respond to conservatives”, those who willingly follow like sheep the verbal outrages and lies Abbott et al make on a daily basis.
Through out this article I have quoted consistently from George Lakoff’s book, taking a sentence here and a sentence there. With all due respect to George — it is because I could not have said it better myself and your words said it perfectly.
I urge everyone to spend a mere $6 on Google Books to buy Don’t think of an Elephant by George Lakoff — and encourage all your progressive thinking friends to do so too.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Australia License









19 Comments
Wake up Australia, you're being brainwashed by the "radcons". #AusPol #propaganda http://t.co/yU09sN8l
Wake up Australia, you're being brainwashed by radical conservatives' "linguistic programming".http://t.co/runviHtb
Wake up, Australia! You’re being brainwashed by the right http://t.co/SG8njo2z
i haven’t consumed commercial tv or ‘news’ for almost 20 years so i don’t need the book to tell me what’s happening in the way of sheer propaganda.
being free of the unrelenting bias which i know exists because you can’t miss it while channel or online paper surfing or listening to friends that i know consume the ‘mainstream’, it reminds me of watching a bad relationship unfolding, or looking back at some of my own.
it’s always easy to see from the outside, but when it’s the world you’re used to, it’s easier to deny and just keep the status quo.
it’s a shame, but most australians, it seems, won’t weigh up what has really happened these last 5 years, instead will go to the booths with the infused ‘feeling’ they’ve gotten from media.
there’s too many good things which we ALL wanted prior to the propaganda that this minority gov has achieved to list and likewise too many lies, flips, inconsistencies and unexplained ‘aspirations’ from the conservatives to list, but i see them, many do, and not all that do are as insulated from ‘mainstream’ media as i am.
however, i love democracy. if we must learn the hard way (again), then i can see that that’s just an inevitable part of evolution.
great article btw, you should try to get it in the drum.
another long day of working on linguistic programming based on neuroscience in order to brainwash you http://t.co/9ocyeURU
Wake up, Australia! You're being brainwashed by the right – http://t.co/qMr5sxwa
Don’t you dare to claim that Gillard had to implement a policy worse than Howards.
She did not have to do anything such thing, she wanted to and has wanted to for a decade.
In fact what she is doing now is what she wrote as policy in 2002 but it was rejected.
If the ALP don’t have the guts to uphold the laws of the land they can’t blame anyone but themselves.
Having read MarilynS’s contribution I can see precisely what you and George Lukoff are on about Denise??
Denise, what your father used to say seems to be a variation of what has been attributed to Joseph Goebbels. And I am not claiming, in any manner, that your father and Goebbels were of the same mind.
Goebbels, apparently, said the following:
“If you tell a lie big enough and keep repeating it, people will eventually come to believe it. The lie can be maintained only for such time as the State can shield the people from the political, economic and/or military consequences of the lie. It thus becomes vitally important for the State to use all of its powers to repress dissent, for the truth is the mortal enemy of the lie, and thus by extension, the truth is the greatest enemy of the State.”
On the ABC’s The Drum for Friday August 17, Barrie Cassidy wrote an opinion titled “ A rare challenge to Abbott’s free pass” and in part he said:
”When Jon Faine interviewed Tony Abbott on ABC’s 774 on Tuesday, something unusual happened.
The Opposition Leader’s careless use of words was actually challenged.
Abbott, discussing the asylum seekers issue, asserted:
Frankly, we’ve had 22,000 illegal arrivals, almost 400 illegal boats …
Faine responded:
They’re not illegal. Tony Abbott, do I need to remind you that the use of words in this is critical? They are not illegal arrivals. There is nothing illegal about seeking asylum when you are a refugee.
Abbott:
Well, I’m making my point Jon …
Faine:
Well, so am I making mine! And I think it’s been made to you before.
Tony Abbott did not further dispute the point. Like an errant school kid, he seemed to accept the admonishment. Yet within 24 hours, he was again referring to asylum seekers as illegals. Nobody in the media pulled him up. He knew they wouldn’t. They rarely do.”
The pious Tony Abbott should pay more attention to his god’s ninth commandment.
Denise, great article, one that I think a lot of people have started to wake up to. I also think that those of us who do believe that the brainwashing tactics are being used, to get out and talk about it, discuss it, debate it and spread the word by any means, namely the 5th Estate.
It maybe my imagination but there has been a slight shift by some of the ABC Journos (namely Faine and Cassidy) to try to call TA into account. Bring back Kerry O’Brien I say!
As for the rest of the MSM, most of them are so beholden to the hand that feeds them, they’ve forgotten what they even got into journalism in the first place.
Consider how that shocker Mirabella got a free ride for standing in front of that sign in the pic after her decimation of Belinda Neal and the media’s relentless targeting of Neal.
Without a doubt Labor has to work twice as hard as the Coalition to court the media which surged to the right during the Howard years.
Goebbels also claimed that if you implement any policy and claim it is to save the little children the populace will accept anything.
What we had since WW2 was a small glorious era when Fascism was neutered but they simple re-grouped went underground and re-emerged as ‘think tanks’ and so on. Never forget many powerful US families backed the Nazis as they admired their ideals and never paid a price for it.
Higgs boson; Yes I can assure you my father would never have in anyway been quoting Goebells. His comments were always in defence of the poor, the needy, the disadvantaged and the ill-treated. He would turn in his grave if he thought he had been likened in any way to Goebells!
Dee, he was a true humanitarian. My kind of man.
No, my contribution was spot on. Gillard despises refugees, they are not proper migrants according to her.
Only people like she and her parents deserve help.
Google Gillard and refugees and try if you can to find one word ever that she has said in their defence.
She did not have to do this, pandering to racists is not on.
“Think how many times you have repeated the words “Great Big New Tax” or “Stop the Boats” in tweets or Facebook posts, or in everyday discussion when criticising Abbott.”
Never, I talk about Abbott’s lies, misrepresentations and stupid slogans.
Good for you calyptorhynchus….thats the spirit. Proud of you.
Unfortunately there re thousands out there who do…
The SMH has finally gone on the attack over cartoonist Pickering who lives in Southport & Vanuatu spiritual homes for Aussie & NZ con-men who has been ripping off pensioners for years and is behind the dishonest Julia Gillard campaign run by News Ltd. Michael Pasoce has really ripped into the Oz and it’s fellow travelers including Mr Spiteful. About time.
Everyone on the Labor side is kicking own goals every day. None of them can open their mouth without mentioning Tony Abbott by name. They have kept him front and centre of everyone’s thinking every day by constantly talking about him. My suggestion to Labor MPs is IGNORE HIM, you are making your situation worse.
Profecto…I know!!! and it annoys the hell out me…I wish I was up there advising them!
Great article with its reference to Lakoff. We must start using his techniques to counter the radical right. Tony Windsor’s ferocious attack on Abbott was another circuit breaker.
While true, unfortunately, the ‘left’ is also guilty of such tactics. Witness MarilynS and her endless propaganda steam, designed for point scoring with her base, not discussion. This might work for rabble rousing at rallies, or manipulation through broadcast media and news-stand headlines(where you have a captive audience who are not using their critical thinking skills while digesting the message), but it is useless in a forum. Hence Marilyns endless frustration at getting people onside, and her resorting to prolific abuse in an attempt to own the discourse. It is not just unhelpful, it is actually counter-productive to the cause.
In any case, be it right or left or up or down propaganda, once recognised(and it’s not particularly hard), its ability to influence is neutered. Some people will still vainly recite it though if it suits their cause.
The tide may be turning. I just witnessed Leigh Sales put Tony Abbott through the mill on the illegality/legality of asylum seekers, Julia Gillard’s position with Slater & Gordon and today’s announcement by BHP.
Abbott looked more than uncomfortable and sounded like the reincarnation of Joh Bjelke-Petersen as he insisted that BHP’s decision to delay the expansion plans for the Olympic Dam was due to the mining tax. When Leigh Sales challenged him by saying that BHP chief executive Marius Kloppers claimed the delay was due to rising costs and weaker commodity prices and nothing to do with the mining tax, Abbott claimed that Kloppers did not want to admit it was the mining tax.
One year to the election and if the MSM continues a la Leigh Sales then I doubt this lightweight pugilist will last the distance.
It's not just Americans…'Wake Up Australia, you're being brainwashed by the right' http://t.co/IuzJFFAT via @davidbewart #auspol #politics
Excellent article – are you helping Tony Abbott with what you tweet? RT @independentaus: Wake up, Australia! http://t.co/efb2P3kl
Excellent article – are you helping Tony Abbott with what you tweet? RT @independentaus: Wake up, Australia! http://t.co/efb2P3kl
Food for thought. Be careful what you tweet. #auspol #StopReinforcingConservativeMessage
http://t.co/CIZkUqSx
http://t.co/djDY1oLE Australians are brainwashed by conservative "framing". #auspol #Abbottweareontoyou
I Tweeted about the increasingly obvious Liberal/Conservative disconnect with reality two weeks ago. It is bordering on a psychosis.
Another disturbing trend is their use of swear words and other abusive language when debating issues. If you don’t immediately agree or back down, they become insulting and abusive.
Most alarming is their tendency to take your accusations and turn them against you. For example, once the abuse starts, if you politely point out they are being abusive, and ask why, they attack you with: “You’re being abusive. You started it!”
When we get to that point I Unfollow and Block. There is no longer any point in debating them. I’m sure it’s a deliberate, defensive tactic.
Marilyn Shepherd has finally lowered herself into position with the absurd idiotic crazy Michelle Grattan. Both have an unhealthy obsession with Julia Gillard. Both write crap and are beyond seeing past their noses. Time for your nap again Marilyn keep taking the pills